Search results for " Quality of we site"

WEB-SITES QUALITY AND BUSINESS PERFORMANCE: AN EMPIRICAL INVESTIGATION IN THE SICILIAN WINERIES

2015

In recent years, several enterprises in different sectors have adopted e- business models exploiting the potential offered by ICT and particularly by the internet. As many authors have highlighted, web presence offers enterprises important opportunities which are linked to overcoming spatiotemporal and cost limits which characterize traditional means of communication. This study aimed to analyze how the web marketing is used in Sicilian wineries, and the relationship between the quality of content and features of websites to their business revenue. results show a different approach to web marketing by wineries which use the net as a mere tool to promote their image, to increase their visibi…